ABOUT
THE PCE STORY
PCE (Prairie Clean Energy) was launched in 2020 out of the pursuit for an environmentally sustainable solution to agricultural waste. After years of seeing acres of flax straw being burned near his home in rural Saskatchewan, founder Trevor Thomas knew he had discovered a solution to the global wood shortfall – a solution that also provided farmers with an economical and environmentally-conscious way to use flax straw waste.
After researching the potential of flax straw as a fuel source, Trevor established PCE to bridge the gap between flax farmers and those seeking clean, reliable biomass fuel and other high-value products. Since then, PCE has grown into a fully realized aggregation and processing business that has built partnerships with farmers and organizations across Canada and the world to deliver high-quality flax straw products to customers across the world.
Our Purpose
At PCE we invest in our communities and power the world as the global leader in providing sustainable use of unutilized agricultural and organic waste.
Our Vision
PCE’s vision is to be the world-class aggregator and processor of Prairies-based agricultural and organic waste.
Our Mission
PCE mission is to Create and Lead Sustainable Agricultural Residue Aggregation and Processing on the Canadian Prairies. As a first-mover in this space, we are creating a whole new market. We can and will lead the industry.
Our Location
Saskatchewan: A global leader in agriculture production
Saskatchewan is one of Canada’s three prairie provinces, bordered by Alberta to the west and Manitoba to the east. Known as the “breadbasket of Canada,” the province is characterized by its thriving agricultural industry in the south and its boreal forest in the north. We are larger than France with a population about half that of Paris.
Reliable infrastructure
We have ready access to two national rail lines, a transcontinental highway, and a network of other major highways. Canada is a stable, democratic country with reliable and fair regulations.
Abundant RESOURCES
Saskatchewan produces more than 40% of Canada’s total agricultural output. You can see crops like flax, barley, canola, canary seed, hemp, wheat and many more growing in its vast fields. Saskatchewan farmers account for almost a third of all global flax production. Flax straw is 100% renewable and our PCE flax pellets are made from flax straw that has no other purpose.
Established relationships
Our team is the only flax buyer in Saskatchewan registered with SaskFlax, the Saskatchewan Flax Development Commission, and we have good working relationships with farmers across the province. This allows us to provide clients with reliable delivery schedules.
OUR TEAM
Mark Cooper
MBA, PMP, President & CEO
Mark oversees all aspects of PCE’s strategic direction and operations. An MBA graduate, Project Management Professional, and certified mediator/negotiator, he has spent 20 years working in government relations and currently serves on several non-profit boards in the local community.
Trevor Thomas
Founder & Chief Relationship Officer
The founder of PCE, Trevor builds relationships with customers and farmers in order to secure supply contracts and industrial sales. He has an agricultural background and serves as Chair of PCE’s Board of Directors.
Brita Lind
Chief Strategy Officer
Brita Lind is responsible for PCE’s strategy, branding, marketing, and communications. A graduate of Harvard University, Brita brings more than 20 years of marcom experience having worked on such brands as Farm Credit Canada, Bose Corporation, SaskTel, and more.
Mahmood Ebadian
Ph.D., Chief Product and Supply Chain Development Officer
Mahmood is a supply chain management and lean manufacturing expert. He provides expertise in several areas, including feedstock supply and logistics. Mahmood has provided consulting services to the biomass and bioenergy industry in North and South America for over 12 years.
Hank Froese
VP, Farmer Relations and Processing
Hank worked for SWM International for over 30 years, managing the Canadian operations for the last 10 years. He is a flax straw operation and aggregation expert and works in the areas of farmer relations, farmer contracts, supply chains, manufacturing, and shipping.
Dr. Matthew Goodwin
Director, UK & Europe
Matt, who is also a Director of the European Pellet Council, specializes in the quality management, specification, and supply of biomass and waste-derived fuels both in the premium and industrial markets. He brings critical first-hand expertise on the impact feedstock quality has on system performance both for heating and power generation.
Kim Hoyer
VP of Sales and Retail
Kim Hoyer specializes in B2B business development (US/CDN), sales process development, coaching, and training. With 30 years of experience and an extensive background in sales and business development with such companies as the Calgary Flames, the Calgary Exhibition & Stampede, Cirque du Soleil, Manulife, and countless more, Kim helps position PCE to achieve ambitious revenue and profit targets in the retail and distributor areas.
Phil Symchych
MBA, CPA, CA, Chief Financial Officer
Phil is a seasoned financial leader with over 30 years of experience. He holds an MBA, CPA, CA, and is a Certified Management Consultant (CMC) and Institute of Corporate Directors Certified (ICD.D). As CFO of PCE, Phil brings expertise in strategic financial management, leadership, and innovative problem-solving to the team.
ADVISORS
Michael Seifert
Advisor
Michael possesses 30 years of
accomplished global executive
level experience having engaged in projects in 30 plus countries. He currently serves as the Chairman of the Aurora Borealis family of companies.
Craig Bailey
Senior Advisor of Transportation
Craig has over 40 years experience in transportation. He spent 23 years with Canadian Pacific Railway, served as Vice President for three business units with the Yanke Group of Companies, and established Transport Services & Logistics in 2012.
Bryan Richards
Senior Advisor of Transportation
& Logistics
Bryan has several decades of experience in supply chain networks, provincial and federal implications of ports and intermodal facilities on the Canadian prairies and beyond, including through serving on Asia Pacific Gateway initiatives. Focus: enhance and improve supply chain processes and bottom-line results.